A Legacy Built on Excellence
The Beginning: 1985
In 1985, the Gonzalez family opened Carnicería Vallarta, a small market in Van Nuys, California. With a passion for quality and a commitment to serving their community, they focused on selling traditional cuts of meats popular in their native Mexico. What started as a humble neighborhood butcher shop would eventually grow into a regional powerhouse in food distribution and retail.
The founding family's dedication to customer service, integrity, and quality became the cornerstone of everything we do. These principles, established in those early days, continue to guide our operations across California today.
Growth and Expansion
Over the decades, Daniel Food Enterprises has expanded significantly. What began as a single carnicería has evolved into a comprehensive food distribution and retail operation serving multiple California communities. Our growth has been driven by:
🏪 Store Expansion
From one location to multiple stores across California, each maintaining our commitment to quality and service.
🚚 Logistics Network
Development of state-of-the-art distribution centers and logistics infrastructure to serve our growing customer base.
👥 Team Growth
Building a diverse, talented workforce committed to our mission of serving communities with excellence.
🌟 Department Innovation
Expanding our offerings with specialized departments including panadería, cevichería, and prepared foods.
🤝 Community Partnerships
Establishing strong relationships with suppliers, vendors, and community organizations.
💡 Technology Adoption
Investing in modern systems for inventory management, quality control, and customer service.
Our Corporate Structure
Leadership and Organization
Daniel Food Enterprises, Inc. operates as a professionally managed corporation with dedicated departments for:
- Corporate Management: Strategic planning, finance, and business development
- Operations: Supply chain, logistics, and distribution management
- Retail Operations: Store management and customer service
- Procurement: Supplier relationships and product sourcing
- Quality Assurance: Food safety and quality control
- Human Resources: Employee development and workplace culture
- Marketing & Communications: Brand development and community engagement
Our leadership team brings decades of combined experience in food distribution, retail operations, and business management. We are committed to maintaining the values established by our founders while embracing modern business practices and innovation.
Our Vision and Values
Vision Statement
To provide the best quality and customer experience in every community we serve.
Our core values define who we are and how we conduct business:
🤝 Customer Service
Extraordinary customer service is the key to our success. We treat every customer as the most important person in the world.
✓ Integrity
Integrity builds trust. We practice high moral and professional principles and do the right thing at all times.
💪 Commitment
Commitment is essential to reach any goal. We stay focused and have the will to do what others are not willing to do.
🌿 Respect
We respect everyone—customers, employees, and partners. We believe that every person is important and deserves dignity.
🙏 Humility
Humility allows us to work together as one. We keep an open mind and make time to help others succeed.
👥 Teamwork
Teamwork makes every aspect of our day more productive and enjoyable. We believe in and support each other at all times.
Ready to Learn More?
Explore our mission, operations, and career opportunities.